FRESH — Food, Business, Culture, Hospitality, Design
Ameer Natson in a Cabinet IQ kitchen showroom, leaning against a white countertop beside red bar stoolsCover Story · Business

F/001 — ISSUE 01 / 2026

Beyond the Kitchen: Ameer Natson x Cabinet IQ Bet on Function

The chef-turned-operator takes his kitchen philosophy into the cabinetry business — arguing that the way a kitchen is built decides how a business runs.

FRESH Editorial · Feb 4, 2026 · 7 min read

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Founder's Note
"Food is an industry. We're going to cover it like one."

Ameer Natson — Founder, Chef, Author

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